BULK EMAIL SERVICES PROVIDERS FREEWe generally recommend MailChimp to photographers because it has a Forever Free Plan that lets you send 12,000 emails a month to a list of up to 2000 subscribers, which is a really nice amount for photographers. Here’s a list of some of the main providers: So don’t lose sleep over which ESP is exactly perfect for you. As we said before, they’ll all have a way to create subscriber lists, send campaigns, and review the stats on the campaigns you’ve sent. That’s good because it means there are a lot of options for you, but the truth is that most of the options are very similar. As such, there are a lot of ESPs competing to get your attention. Good ESPs will also provide you with a way to have people sign up for your emailers so that you can continue to grow your subscriber network steadily and organically. Most ESPs allow you to complete three basic components of email marketing: create email subscriber lists send emails to those lists and review the data from those sent campaigns. What is an email service provider?Īn email service provider, or an ESP, is a web-based application that allows people to send bulk email. If you’re wondering about the philosophies of email marketing, check out our Expert Advice on email marketing. If you’re looking for the specifics of choosing an email service provider to help you with mass emailing, you’re in the right place! As our last post before the holiday season, we wanted to showcase another post about emails with some expert advice from Anna Donnella at Wonderful Machine and was originally posted on here.Īs Wonderful Machine founder Bill Cramer says, “In a world where everyone can send an email, everyone does.” It’s true, and not only is everyone sending emails, but email service providers specializing in email marketing are popping up to make it easier for people to send lots of emails at once.Īs a photographer, sending out a mass emailer is a great way to introduce yourself to potential new clients, and keep current contacts abreast of your latest work.
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